Collingwood president Eddie McGuire has used the example of AFL great Kevin Sheedy to defend coach Nathan Buckley, saying fortunes can turn quickly.
The Magpies have started the season with two losses and their injury toll is biting before Friday night's MCG clash with arch-rivals Carlton.
The 0-2 opening inevitably puts the spotlight on Buckley, who re-signed after last season.
Under Buckley, Collingwood haven't made the finals since 2013.
McGuire and Sheedy were at the MCG on Wednesday to promote the Collingwood-Essendon Anzac Day blockbuster.
Sheedy weathered several crises during his 27-year coaching reign at Essendon, taking the Bombers to four premierships.
The AFL great also coached Greater Western Sydney for their first two seasons.
"These things can turn quickly and what we have to do and what I've learnt watching Kevin over the years, is (don't) be distracted, keep your eye on the ball and do what's important for the club," McGuire said.
"I have no doubt that's what Nathan Buckley is doing for Collingwood."
McGuire also brushed aside the issue of injuries despite last Saturday's toll around the loss to GWS.
Ben Reid (hip) was a late withdrawal, Tim Broomhead broke his leg and Darcy Moore suffered a hamstring injury.
"It's been upsetting for all of us who have had a hard run with injury," McGuire said.
"But again, bad luck, that's the game.
"We'll get stuck into it and no excuses and we don't ask for sympathy here at Collingwood - we rarely get it anyway - and we're not going to start now."
Sheedy also called for patience at Essendon around high-profile recruit Jake Stringer, saying it would take the former Western Bulldogs forward up to half a season as he adapts to his new midfield role.