The Gold Coast Suns have publicly set their sights on a maiden AFL Premiership within the next three years.
In what is sure to raise a few eyebrows, the Suns are targeting 20,000 members and a premiership by the end of 2015 as part of a new slogan labelled '20-ONE-3'.
The Suns, who managed just three wins throughout the 2012 competition, are two years into their short history in the AFL but it has not stopped the Gold Coast-based outfit from making bold declarations.
Chairman John Witheriff is aware of the ambitious nature of the club's statement but with a promising list that includes 2009 Brownlow Medallist Gary Ablett Jr and hot prospect Jaeger O'Meara, he is confident of success.
"Achieving 20-ONE-3, twenty thousand members and an AFL Premiership within three years will require hard work and a commitment from our players, our staff and our community," Witheriff said.
"We are well aware our targets are bold, however it is this boldness that has got this club and this Community to where it is today."
Gold Coast, who have added former Port Adelaide coach Matthew Primus to their coaching ranks, believe they are on the right track.
"The hard work is already being done on and off the field," Witheriff said.
"We've bolstered our coaching staff, recruited the best high performance team in the country and strengthened our playing list.
"As a club we are committed to providing an environment of high performance for our playing group which we are confident will translate into success for the team, the Club and our city."
Gold Coast begins next season with games against St Kilda, premiers Sydney and local rivals Brisbane Lions.