On the day they sacked their coach and the club president walked out, Port Adelaide deny they are a club in crisis, also revealing that they expect Travis Boak to sign a new contract in the near future.
The Power announced their decision not to renew an optional third year on the contract of coach Matthew Primus on Monday, just two days after the club slumped to an embarrassing 34-point loss against AFL newcomers Greater Western Sydney.
Primus, who was given the option of remaining in charge this year, turned the offer down, with assistant coach Garry Hocking appointed as a caretaker for the remainder of the 2012 season.
Club president and director Brett Duncanson also stepped down from his role on Monday - but club CEO Keith Thomas strongly denied that the club are a disaster at the moment.
"The temptation today will be to label the Port Adelaide football club as a club in crisis," Thomas said.
"I can categorically tell you that nothing could be further from the truth. What's happening is that cruel, calculated, well-informed decisions are being made to ensure the success of the club moving forward. There's no crisis, nor is everything broken at Port Adelaide. Far from it.
"The football club is filled with talented, passionate people who are doing a mighty job in moving us forward. The adjustments that we make along the way will come and go, but the end result is the only thing we are interested in.
"That is sustained on-field success which will drive commercial independence and financial security. That's what our members want, they expect it.
"Brett's decision today is a selfless one with that in mind. Our decision in regards to Matthew and the way that he dealt with that is another example of people putting the club first and that's what we are about."
Thomas also revealed that Boak - who is a target of Geelong - told the playing group that he wants to stay at the club and he is close to signing a new deal, while he does not think the sacking of Primus will affect his decision.
"He (Travis) has been very clear with us," he said.
"His preference is to stay. Once he made that call, he announced that to the playing group. We are in the very, very final stages of the contract negotiation.
"Any significant change requires thought. I would like to think that Boaky would understand the decision (to sack Primus). He would understand the motivation behind the decisions. He has a love for the football club but in the end it will be his call (if he signs a new contract)."
Thomas also hinted that if an inexperienced coach was appointed as the club's new permanent man for the 2013 season, he would be likely to be supported by someone with senior experience as an AFL coach.