Matthew Primus has reportedly become the first coaching casualty of the season after parting ways with Port Adelaide on Sunday afternoon.
After enduring a rough two-year stint as Power coach, it all came to a head for Primus on Saturday when his team suffered an embarrassing 34-point defeat to Greater Western Sydney.
The Giants had lost their previous six matches by an average of 111 points.
That prompted a crisis meeting where Primus was reportedly told he wouldn't be coaching the Power next year.
Primus decided to end his tenure immediately with Shaun Rehn set to take the reins for the remainder of 2012.
Primus' coaching career started with a bang at the end of 2010, coaching five wins from seven matches as caretaker before being installed as Power coach on a three-year contract.
But the former Power captain has lasted less than two seasons of that deal and will almost certainly receive a payout from the financially troubled club - a fact that would surely rile the AFL who have poured $9 million into the club ahead of their big move to Adelaide Oval in 2014.
After Primus' bright start to coaching at the backend of 2010, there's been little to write home about for him since with Port Adelaide winning only eight of 40 matches.
Two of those 32 losses stand out more than the rest a four-point loss to Gold Coast last year and Saturday's capitulation to the Giants.
Primus ended up with a 28 percent winning record as coach (13-34).
The 37-year-old was one of the Power's most decorated players with two All-Australian guersneys and a best-and-fairest award to his credit but a knee injury cruelly denied him the chance to play in the Power's only premiership in 2004.
Primus played 157 games for Fitzroy and Port Adelaide between 1996-2005.