Tiger Woods has gone from relative non-factor to the talk of the town.
And that's in Las Vegas.
The 14-time major champion, playing the Masters for the first time since 2015, has set the stage for a history-making weekend for Nevada sportsbooks.
"I can safely speak for most books that this is going to be the all-time highest-wagered Masters or any golf event in the history of our booking," Jeff Sherman, golf oddsmaker at the Westgate Las Vegas SuperBook, said on ESPN's "Behind the Bets" podcast (via ESPN.com).
According to VegasInsider's latest 2018 Masters odds, Woods is listed as the co-favorite with Jordan Spieth at 10-1.
That's after the Westgate and other sportsbooks opened Woods as a 100-1 long shot in August. And why wouldn't they have?
"At that time, we didn't even know he'd be playing golf at this point," Sherman said. "He looked closer to retirement than he did for competing where he is today."
Even this week, Woods, 42, described himself as "a walking miracle."
ESPN notes that it takes "significant action" to drive down 100-1 odds to 10-1. Translation: Sportsbooks stand to lose a considerable amount if Woods does the unthinkable by winning the Masters for the first time since 2005.