Golden Knights encouraging home-ice advantage with playoff ticket incentives

The Golden Knights weren’t supposed to be in the playoffs in their first NHL season, but here we are. And to make the most of it, the team is instituting ticket programs to help home fans pack T-Mobile Arena.

Golden Knights encouraging home-ice advantage with playoff ticket incentives

Golden Knights encouraging home-ice advantage with playoff ticket incentives

Vegas, in an attempt to keep fans of visiting teams limited, asked season-ticket holders to take the "Knights Vow." The vow provides those fans playoff tickets at just 25 percent above regular-season prices, but prohibits them from selling the tickets on the secondary market. If the ticket holder refuses the vow, their playoff tickets will be 75 percent more expensive.

"We're a destination city. During the regular season, it was a big part of our event experience. But the Stanley Cup playoffs, that's a different time," Golden Knights president Kerry Bubolz told ESPN. "We want to do what we can to support the hockey side of our organization."

If some season-ticket holders were like the rest of the NHL world and never saw this coming, they can take advantage of the team’s “Cheer Now, Pay Later” program that allows them to attend games and then get billed.

"They were already committed to the playoffs, but they didn't know the prices, didn't know anything about it,” Bubolz said. “We didn't want to carry a bunch of their financial resources. Enjoy the first round, then get the invoice, and then we'll go from there. We want to keep everybody focused on having fun during the playoffs."


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Vegas (48-22-7) is the first team to make the Stanley Cup playoffs in its inaugural season since the Edmonton Oilers and Hartford Whalers in 1980.

If the season were to end today, the Golden Knights would enter the playoffs as the Pacific Divison’s top seed and face Blues (43-28-5).

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