Under Armour stock drops after Kevin Durant diss

Kevin Durant told The Ringer that shoe companies have a major influence on where high school players go to college. Well, apparently his opinion on the matter has a tangible effects.

After telling Bill Simmons “nobody wants to play in Under Armours,” the company’s stock dropped 3.5 percent Tuesday, Reuters reported.

“I think a lot of kids, to be honest, they don’t choose Maryland unless they play in like an Under Armour system coming up,” said Durant, who signed a $300 million deal with Nike in 2014. “Shoe companies have a real big influence on where these kids go. Nobody wants to play in Under Armours, I’m sorry. The top kids don’t because they all play Nike.”

Coincidentally, Nike released it’s latest KDX Red Velvet shoe Tuesday.

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Kevin Durant says ‘nobody wants to play in Under Armours’

When asked if he’s told teammate Stephen Curry, UA’s biggest fish, how he feels about his footwear, Durant responded: “Nah, but come on man, everybody knows that [nobody wants to play in Under Armour shoes]. They just don’t want to say nothing.”