One Day cricket has its place

Today we are a convenience-based society, wanting everything fast and even faster.

The last time you lined up at Big W or McDonalds, I bet you were guessing, hoping and jockeying for position to find the quickest line to be served so you could move on to the next job for the day.

It's no different in the world of cricket where the one-day game is now apparently under threat because of the popularity of the frenetic Twenty20 format.

The other elephant in the room is the growth of T20 cricket provides greater finances to cricketers, hence India's IPL, England's domestic series, Australia's BBL and now the Bangladesh home series.

Players are now becoming a cricket entertainment mercenary for a game on the rise in the hearts and minds of our children, who are forming habits that will become our future.

In stark contrast, crowds in Australia are down for the 50 overs affair and it's hard to see them rising again.

Parents are so time poor and also penny conscious and that's part of the reason T20 is so popular with young families.

The T20 game get kids talking at school and create a buzz around the kitchen table where Mum is hounded about going to the Sydney Sixers or Melbourne Stars game.

Mum likes the fact it only goes for three hours, is relatively well priced, is dynamic, the music is sensational and the kids are happy and they're all home in bed before 10.30pm.

If Mum gives something the green light, then you are halfway there already.

One-day international cricket is having to define itself to the bean counters in a market that is conscious of providing the funding for the playing group of the world.

Gone are the days of it being the cash cow.

Smarter scheduling and promotion of the one-day game is imperative if it's to survive.

We need to underline the history and importance of a game that once captivated audiences around the cricketing world and can trace its World Cup heritage back to 1975.