If you've enjoyed NBC's coverage of the Olympic Games — or, frankly, even if you haven't — you're going to be seeing more of it. A lot more. NBC has locked up coverage of all Olympic Games through 2032, across all platforms, including broadcast, cable, Internet, and mobile. Total cost: $7.65 billion. With a B.
NBC is spending a great deal of money on a still-undetermined product; there are three Summer Games and three Winter Games between 2022 and 2032, and none of the host cities have been decided yet. The International Olympic Committee, which participated in NBC's announcement, is expected to annouce the 2022 Winter Games host next year. Salt Lake City appears to be in the running for the 2026 Winter Games, as do Denver/Aspen and Reno/Tahoe.
While $7 billion is an incomprehensibly large number, the idea of 18 years is not. Eighteen years ago, the Olympics were in Atlanta. At that point, most phones were still attached to walls by wires, and while there was an Internet, you couldn'tRead More »from NBC will broadcast Olympics through 2032 with new $7+ billion deal